So, the BBS Documentary went from $50 a set to $40.
I’ve been considering this for a little while. Since I’ve never really done all this before, I don’t really know the audience and the choices people make to purchase or not purchase.
The economic term is “Price Elasticity of demand” (my dad taught me that), which basically means that a variable price actually moves along a bell curve, going from a price where few will buy/can afford it, to where everyone can afford it/doesn’t want it because it seems cheap and tawdry. But in the center, in this magical zone, your price is good and people buy a lot. It’s interesting. People better than I have gone to a cocaine-fueled end over these sorts of things. (I won’t.)
It’s not that they’re not selling, they are. It’s not that I don’t think they’re worth $50, they are. It’s just that I can see that some people are waffling on the price, and if this gets the package and the DVDs into more hands, that was kind of the whole point of the project: get it out there.
I don’t think we’ll be seeing any other price reductions any time soon, so don’t be trying the waiting game on me, buddy.
Anyway, it’s an interesting experiment, even if a potentially costly one. We’ll see where it goes.
Categorised as: Uncategorized
Comments are disabled on this post