When I started work on GET LAMP, I had all sorts of wild ideas about the movie itself and the presentation and the packaging. Among some stuff that came to reality was the beautiful mural inside the package:
But most crazily, I wanted something included in the packaging, some nice item that came along with the DVD set and which harkened back to the “feelies”, included items from early text adventures (like a cloth map or glow in the dark rock) that really brought the whole thing with you.
I decided to go with a coin.
It turns out that making a coin, especially one that is made of multiple metals and which has a really nice finish, is a rather expensive proposition. The coin that came with the package was half the material costs – the packaging and DVD duplication and plastic wrap made up the other half. That’s crazy.
But let me tell you, it sold the package. I think we’re basically out of the realm of physical copies being the dominant way to buy items. People want to download or stream or otherwise not get a “thing”. The people who want a “thing” want that thing to be as nice as possible, but their numbers are shrinking.
About 3,800 coins went out. (The others went to interviewees and supporters and friends.) These coins meant things to people – they have been kept in wallets, put up on shelves and walls and keepsake boxes, and I occasionally run into someone who is able to pull one out and show me in no time. I am glad they had that effect on people – they were fun to make.
One last shout out to the amazing company that did them for me – Monterey Coins and their top-notch sales contact, Hollis Fulmor. I was walked through the whole process, we came up with the design together, and they just did a spectacular job with them – the detail is incredible.
This leaves about 1,000 copies of GET LAMP to put out into the world.
To help calm the sadness and nostalgia, I’ve gone ahead and dropped 25% off of GET LAMP (and BBS Documentary, as well). My physical packages are now $30 apiece. If you go to the GET LAMP Order Page, you can pick them up as a double pack, with combined shipping.
Categorised as: documentary
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